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Sungi’s jasti Craft Programme embodied now in the Enterprise Development Programme started in 1994 in a single village of Haripur district. While the present programme focusing on the revival and promotion of Jasti embroidery has reached to more than 300 villages in response to the demands of village communities of the four districts of Hazara region including Haripur, Abbottabad, Manshera and Battagram and also in Muzaffarabad (AJK).
Enterprise Development Program (EDP) is an integral part of Sustainable Livelihood Program in Sungi. EDP works with the most marginalized Home-based workers (HBWs) both women and men. EDP also works at the national level in collaboration with other public and private organizations for the rights of the most marginalized home based women workers and poor artisans.
Through the EDP, Sungi endeavours to enhance women’s livelihood opportunities for improved household income; empower women by improving their mobility and addressing gender biases that worsen poverty; strengthen partnerships and linkages at local, national and international levels to enhance advocacy on the rights of informal / home-based women workers to meet the challenges of globalization; and facilitate policy reforms based on the marginalized craft persons and women home-based workers.
Economic empowerment of women through skill enhancement, and supporting enterprise development and marketing through developing craft groups had led craft women to have sustainable income, independently. Sungi has earned remarkable success and appreciation for its work in promoting crafts and creating livelihoods for women through its initiatives. Networks and stakeholders – including Government Departments, international organizations and commercial – have been approaching Sungi for developing linkages, assistance and support while appreciating Sungi’s contribution.
“Handicrafts are an integral part of Hazara cultural essence. Our region is blessed with immensely talented women who possess exceptional handicraft skills. These skills are not only worth exhibiting and promoting to preserve our cultural heritage, but also have the potential to provide these women with a means to earn a decent income.
Recently, Keeping in mind this concept Haripur Female Chamber of commerce and Tehsil Municipal Administration jointly arranged Three Days Exhibition for female who are related with craft work dated 12, 13, & 14 August 2023.
During this three days Exhibition around fifty stalls were arranged by female entrepreneurs and showcase their Products. Sungi Development Foundation craft work namely Jasti work stall was also take place in this exhibition, because Sungi is pioneer of this concept in Hazara region and trained huge number of female regarding craft work. Mrs. Nagina from village Rehana showcases their products in Sungi Stall, which was truly worthwhile, opportunity to meet numerous remarkable ladies who are working the same work.
During the Exhibition Executive body members SAARC Chamber Mr. Sayed Safdar Zaman Shah, Ex. President Chamber of Commerce Haripur Mr. Tehsin Ul Haq, President Female chamber of Commerce Mrs. Sajjida Hasrat Khan, District Administration representatives and masses visited stall and appreciated Sungi work and efforts and contribution regarding community uplifting in region and equip them to grow their business to contribute to the economic growth.”
